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Free PRSA Guidebook

We’re proud to have partnered with the Public Relations Society of America (PRSA) to sponsor this comprehensive guidebook, “Tackling Misinformation: The Communications Industry Unites.”

PRSA Playbook

In this guidebook, you'll:

  • Gain a deeper understanding of misinformation, disinformation, and malinformation.  
    Uncover and examine viable solutions.
  • Learn more about the role of artificial intelligence in mitigating the associated risks.
  • Explore studies, statistics, and more to paint a clearer picture of the problem and plot a path forward.

Merriam-Webster succinctly defines misinformation as “incorrect or misleading information.”

Though the idea of misinformation isn’t new, with 5.17 billion active social media users around the world, word, whether true or false, spreads fast.

And, when misinformation spreads, it has the potential of compromising trust, damaging an organization or individual's credibility, taints the public’s perception and more.

All of these consequences pose an uphill battle for PR professionals to manage crises.

Fact Fake

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